IVAN|GAAL

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Scroll down to view professional experience portfolio and recommendations.

RESUME

 

OBJECTIVE

To leverage over four years of Demand Generation and Marketing Communications experience to build pipeline through strategic execution of engaging demand generation programs.

SKILLS

 

Marketo Certified Expert (Certification anticipated Nov. 2015).

Highly skilled across a variety of Adobe Creative Cloud applications including: Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Muse, and Dreamweaver. Also familiar with Edge Code & Edge Reflow.

Other skills include: marketing automation (Marketo), social media marketing, Google Analytics, SEO/SEM, product/event/artistic/action photography, copywriting, storytelling, video production, page layout, content marketing, event management, and demand generation.

DEMAND GENERATION

Seasoned Demand Generation Professional experienced with Marketing Automation systems such as Marketo, program management, sfdc campaign management, content strategy, landing page optimization and lead generation.

MARKETING COMMUNICATIONS

Over four years of marketing communications experience including website development / management, copy writing, social media marketing, video production, photography, and visual design for web / print graphics.

Proficient in Adobe Dreamweaver, Muse and html/CSS. Four years of experience assisting in the development, design and management of corporate websites, two years personal experience designing sites from scratch.

WEBSITE DESIGN

"Ivan is one of the most versatile and creative colleagues I have had the pleasure to work with. Ivan has a creative eye and technical proficiencies across a variety of mediums including the ability to produce video in-house and design modern, visually appealing HTML pages. His digital ingenuity has enabled a whole new level of creativity in our demand generation programs, while simultaneously delivering a consistent and professional look and feel across all digital campaigns and assets. Ivan has also proven his marketing automation skills with an in-depth knowledge of Marketo, Google Analytics, demand gen program best practices, data-driven decision making, and OPS reporting. Ivan is a pleasure to work with and would be a great asset to any organization."

- Lina Arsenault, Director of Marketing Communications, AirTight Networks

PORTFOLIO

 

A few samples of my work, mostly personal projects

ABOUT ME

 

Full stack creative marketing professional with over four years of professional experience in marketing and advertising, both in Wine & Spirits and B2B tech.

 

I'm a high energy, positive and enthusiastic worker who is passionate about creative design, photography, video, website design, and life in general.

 

My success has been fueled by a deep passion for skateboarding, snowboarding, music, photography and other forms of artistic expression. After enrolling in a communications/film program in college, I quickly found that most of the learning was done on my own, and in order to make the most of my investment decided that the best way to make a living doing what I love to do would be to study the areas most commonly overlooked by creatives; business.

 

Combined with a B.S. in Business Administration (Marketing Concentration) my passionate and creative background is unique in that I place a lot of emphasis on creating designs that are both visually appealing AND are effective in generating demand for products/services.

IVAN GAAL / ONLINE MARKETING MANAGER / AIRTIGHT NETWORKS / NOVEMBER 2014 - PRESENT

  • Continuously update, test and optimize website for demand generation; develop and maintain multiple microsites using both WordPress and Adobe Muse
  • Analyze and report on website KPIs such as traffic volume, device usage, user behavior, demographics, acquisition sources and conversions using Google Analytics to provide actionable insight
  • Coordinate and execute all internal/external communications such as newsletters, product announcements, campaign launches etc.
  • Crafted clever and engaging copy for website, content assets, landing pages and email marketing activities
  • Prepare weekly reports with detailed analysis and actionable insight regarding web traffic, lead status and program performance
  • Revamped conversion paths, landing pages and registration forms with a focus on mobile user experience and optimizing for conversion

MARKETING AUTOMATION

VIDEO PRODUCTION

REPORTING & ANALYSIS

SEM / SEO

WEBSITE DEVELOPMENT

SOCIAL MEDIA MARKETING

VISUAL DESIGN

DEMAND GENERATION

"Ivan has been a terrific asset to our department. With a can do attitude and great work ethic, Ivan has tackled every thing we have sent his way. His sharp mind, and willingness to learn, has helped him hone his marketing and creative services skill set. It has a been a pleasure to work with him. We will have a hard time replacing him with just one person"

- Debra Morris, Marketing Manger, Sonoma Estate Vintners (formerly Adler Fels Winery)

CONTACT

 

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